Category Archives: Ralph Lauren

The 2010 Winter Olympic Team Gets a Fashion Makeover

Hey Glamazons,

Usually when Fashion and Sports collide, it goes a little something like a conversation between my football-playing boo and I:

Him: What have you been up to?
Me: Fashion Week madness.
Him: Isn’t fashion week every week?
Me: HUH?

Ten minutes later…
Me: What position does Reggie Bush play? I need to know for an article I’m working on.
Him: Didn’t you watch the Superbowl yesterday?
Me: Yes but I wasn’t paying attention.
Him: HUH?

Fortunately, fashion designers and the Olympic team have had a bit more luck. With the 21st Winter Olympics starting on February 12th (and overlapping, ironically, with Fashion Week) Ralph Lauren, Rodarte, Vera Wang and DSquared2 are all collaborating with the top athletes in Olympic sports.

Vera Wang is designing an outfit for figure skater, Evan Lysacek.

Ralph Lauren, the purveyor of American classic style,is designing Team USA’s outfits for the opening ceremony and villagewear, with jackets, white pants, hats and boots. Check out some of the sketches and pieces below. Love!

All the pieces from the Ralph Lauren Olympic collection are available on http://www.ralphlauren.com. I am thrilled that they’re also offering the Create Your Own Olympic polo where you can select your own colors and flag to show your favorite team or country support.

New York Times Magazine featured thirteen Olympians training in Rodarte knits. The photographer, Ryan McGinley, shot breathtaking images of Olympian fliers like figure skaters, Johnny Weir and Evan Lysace and ski jumper, Anders Johnson, that are truly works of art.

Birks Jewelry is designing an exclusive line of sterling silver and 18KT gold necklaces, earrings and pendants to commemorate the Olympic and Paralympic Winter Games. The elegant, dainty jewelry is where femininity and sports collide. $60, 350 CAD. http://www.birks.com.

Canadian design team, Dean and Dan Caten of DSquared2 are designing outfits for all the Canadian athletes during the opening and closing ceremonies of the 2010 Vancouver Olympics.

I love watching Olympian athletes dominate Winter Sports, especially when they’re wearing amazing designer gear. But less fashion-minded sports fans are criticizing brands like Ralph Lauren for milking the Olympics as a branding opportunity and displaying their logos so prominently. Hmm. I guess the union between Fashion and Olympic sports isn’t without its share of conflict afterall.

Do you agree? What do you think of the lines and collaborations, Glamazons? Will you be watching?

Kisses,

Coutura 

Advertisements

NEW!! Make Your Own Fashion Show with Rugby Ralph Lauren


Hey Glamazons!

From the panicked hustle behind the curtains to that magical moment where the first model steps foot on the runway, everyone has imagined working Behind the Scenes at a fashion show. Now, we all can live out our dreams through Rugby Ralph Lauren.

The first interactive feature of its kind, the “Make Your Own” Rugby Ralph Lauren Show lets you play director, stylist and DJ for your very own runway show. Fashion addicts can go to http://www.rugby.com and style models in their favorite Rugby Ralph Lauren looks, choose music from artists like Amanda Blank and the White Lies and present their show in a 3-D environment to rival the Bryant Park tents.

Once the models are dressed and music selected, all that’s left to do is find an audience. Long gone are the days where fashion shows were reserved for the press, celebs, buyers and the “fakes.” Through the “buy-now” option, you can give your friends and family first-row access to your original show on Facebook and Twitter. Get started – can’t wait to see what you create!


The Rugby Ralph Lauren show comes on the heels of news that more designer brands, including Lauren by Ralph Lauren, will air shows online in the coming year. In addition to cutting costs, designers can reach a significantly greater audience online. Looks like we’ll all have front row seats sooner than you think!

Kisses,

Coutura

Ralph Lauren Size 4 Model Fired For Being Too Fat


If sample size is 0-2 and plus-size starts at size 8, size 4 models are out of work. Such was the case for Fillipa Hamilton. The beautiful model found herself out of a job when, she claims, Ralph Lauren fired her for being too fat. (Representatives from Ralph Lauren assert that she was let go for not fulfilling her contract.)
Calling a model “too fat,” at size 4 is alarming particularly because at 5’8″ and a mere 120 pounds, she’s a healthy weight for her body type. But if this episode is any indication, the industry doesn’t want you to be healthy, just thin.
Enter Photoshop. A Ralph Lauren Blue Label ad that ran in Japan featured Hamilton photoshopped within an inch of her life. She looks like a completely different species, or a Bobblehead doll. Her head is larger than her hips; her legs resemble that of a 12-year old; her waist is impossibly thin. It looks disturbing, unnatural and unhealthy, and sadly, that’s what many girls who view the ad aspire to look like. “I was shocked to see that super skinny girl with my face,” Hamilton told the Daily News. “I think they owe American women an apology, a big apology,” she went on. “I’m very proud of what I look like, and I think a role model should look healthy.”

I agree that no matter one’s size, healthiness is key. But it seems many bloggers and critics are using this incident to condemn the industry’s use of airbrushing in general. Photoshop has long been one of the magazine industry’s not-so-secret secrets. Having worked behind-the-scenes in this business for a few years, I’ve seen pictures of the most famous, familiar and beautiful people covered by orders in red marker: “even skin out” “remove blotches” “whiten teeth” or “add or remove fullness in the bust (yes, they add breasts altogether. See January Jones’ magically increasing bustline on the cover of GQ below).”

Many times the images are altered so much that the subjects are unrecognizable. Or odd retouches are made, like Kim Kardashian’s skin being lightened for her Complex Magazine cover spread. I’ve voiced many times that I think such excessive photoshopping is unnecessary and troubling, though I do see a (slight) need.

There’s an increasing pressure to be perfect in an industry where celebrities/models are ripped apart for an ashy knee or back roll (remember what happened to Tyra when her picture at the beach, un-photoshopped, hit the web). In a culture where real people even Photoshop themselves to put pictures on Facebook, can we criticize retouching as a whole? My opinion is that it becomes problematic when a person’s likeness is manipulated to the point where he/she is unidentifiable. And it certainly shouldn’t be used to perpetuate fashion’s unhealthy obsession with thinness. What do you think?
Kisses,
Coutura