Next Monday, the one-and-only Diddy is moving his platform from hit records to home shoppers. The newly 40-year old mogul, who has become a staple on VH1 and MTV, will make his debut on HSN on November 30th at 11am. He will be the first ‘big name’ ever to sell a fragrance on the increasingly popular shopping channel.
A bit risky, but if anyone can sell an audience a product they can’t test for themselves, it’s Diddy (we credit his Harlem roots!). He will promote his fragrances, Unforgivable and I Am King (which both smell great in my opinion) in an interview which, HSN CEO, Mindy Grossman, jokingly calls “Behind the Fragrance.”
Glamazons, are you shocked by the collaboration?
I’m not. With the staggering sales celebrities like Serena Williams and Iman have enjoyed recently on HSN, it was only a matter of time before Diddy utilized the channel’s promotional power.
Do you think he’ll be successful at selling fragrances on TV?
I think viewers will love his signature charm and charisma and will put their dollars toward it. Diddy’s always been better at selling products than artists, as evidenced by his recent troubles with Day 26, the latest act to split from Bad Boy.
Will you be tuning in on November 30th?
You loved IMAN’s Global Chic collection
and Serena William’s Signature Statement line
, but the next collaboration from HSN will blow your mind! Introducing: Badgley Mischka for HSN.
Yes, legendary designers, Mark Badgley and James Mischka, are finally
creating an affordable collection for a mass retailer. The dynamic duo boasts being one of the few design teams with several specialties: exquisite gowns, luxurious lingerie and to-die-for swimwear! With Badgley Mischka, the beauty is in the details, that are always elegant and dazzling.
The collection for HSN falls right in line with their luxe aesthetic. Fittingly titled, “American Glamour,” the collection of shoes, jewelry, apparel and handbags, priced at $39-499, delivers red-carpet glamour to the American public. What’s more? They will expand the line in March 2010.
Reality check: you won’t be getting a signature Badgley Mischka gown for $500 bucks but the jewelry is absolutely spellbinding and at most, $160! I kid you not.
Check out the lovely styles below and let me know what you’ll be buying when it launches November 17th with a 2-hour premiere special at 9PM EST.
AND one of the best parts of New York Fashion Week, in my opinion, is the Badgley Mischka presentation, which I had the privilege of attending this September alongside Kim Kardashian and Kelly Rowland. Check out my pics from the beautiful show below.
Coming off the heels of the U.S. Open, Serena Williams, is setting her sights on a new challenge: the fashion industry. Just this past weekend, the tennis champion launched the Serena Williams Signature Statement, an exciting, new collection of fashion, accessories and jewelry on HSN.com. The response? 25,000 pieces of the designs sold out in only three hours!
The popular collection, which ranges from $17-$100, has proven to be a wild success, but Williams is no stranger to victories: “I love to make a statement both on and off the court. Passion, drive and hard work have taken me down this and many other creative paths throughout my life,” she said. “As with tennis it takes a lot of discipline and precision to make beautiful things come to life. This is a dream come true for me to share truly gorgeous things that I love with the world on HSN.”
Check out some highlights of her gorgeous collection below and order your favorites on HSN.com (Move fast – they’re selling like crazy):