Category Archives: First Look

FIRST LOOK! Liberty of London for Target

After a stellar collaboration with MAC, Liberty of London is spreading their flower power to another retail giant: Target. The line, which hits stores this Sunday, March 14th, is full of easy, printed minis and maxis, with patterns ranging from paisley to…you guessed it…floral. 

Even the home items (a bike!) and menswear (love those ties and boxers!) have fun, cheeky prints that will add some life to your Spring wardrobe. 

The sweeping floral maxidresses and breezy jumpsuits just scream Summer getaway. Throw on some flats, grab a pair of shades and you’re good to go.

The trench and sheath give you a chic way to work florals for day. And, like a good London brand, the line offers a stylish pair of rain boots and umbrella for those rare summer storms.

Check out all the looks below and tell me what you’re scooping up when it hits stores Sunday.

Photos: Refinery29

FIRST LOOK! Rachel Roy and Estelle’s Jewelry Line

Hey Glamazons,

Estelle’s first foray into Fashion, alongside celebrated designer, Rachel Roy, has come with much fanfare. Since we announced the collaboration in August, breathless anticipation for the debut of their jewelry line has only mounted—and with good reason.
Rachel Roy is a bright star in the Fashion industry with an eponymous line loved by Michelle Obama and a wildly popular diffusion line for Macy’s.
Estelle is a stylish songstress whose fun, futuristic fashion choices won her a collaboration with shoe/handbag designer, Johnathan Kelsey and a spot designing a H&M t-shirt for AIDS prevention.
With Estelle’s fearless fashion sense and Roy’s exquisite eye for detail, we all expect great things to come from their collaboration. Their debut piece (below) doesn’t disappoint. Showing traces of both Estelle and Roy’s style, it’s bold, beautiful and delightfully feminine.

Ever the social media maven, Rachel Roy has a special treat for her Facebook fans. They’ll get the chance to shop the collection before it hits the general public through a pop-up Facebook store. The petal ring (above) will be sold exclusively through the Facebook store, which will run for three days starting February 9th.
The full collection will include a wide range of conversation pieces from stunning necklaces to gorgeous rings, ranging from $34-50.
Tell me what you think of the ring, Glamazons. Are you excited about this collaboration? Will you shop the collection on Facebook?

FIRST LOOK! Spanx Does Swimwear

Did I tell you that Spanx changed my life? Spanx has been my choice WMD (weapon of mass deception) since I started working in Fashion. So many of my outfits wouldn’t have been possible without its magical capabilities.

Besides being the original shapewear creators (and as you know, I love shapewear!), Spanx is on the forefront of every technological advance and innovation in the industry. I know this because I live for their previews every Season.
When women were complaining about wearing Spanx underneath their tights, Spanx answered the call with tights that come with built-in shapewear. (I’m also a fan of those).
When women felt their Spanx weren’t pretty enough and left them feeling embarrassed in the bedroom, Spanx created a fancy, lacy shapewear collection that could easily double as lingerie.
(Add to that breath-ability, bands that won’t roll down and the best tummy compression technology in the biz and you see why I am a die-hard Spanx supporter.)
So at the last preview, I was thrilled to hear they are launching swimwear (Woohoo!) but not surprised—they are always the leader of the pack when it comes to innovation in shapewear.
Even more awesome? The swim actually looks fab! And you will look fab in it! It boasts cups for added support and the amazing “thinnovation” technology for a slimmer waistline.
Check out the awesome color-blocked and one-shoulder styles below:

The one-pieces are available in sizes 4-14, the bikini 4-16. Prices range from $58-$198. Go to Spanx for more.
What do you think, Glamazons? Do you love it?

FIRST LOOK! Zac Posen for Target

Hey Glamazons,
When I announced Zac Posen’s collaboration with Target in November, I knew the collection would be remarkable—but with a beautiful printed gown, a bevy of cocktail dresses, a suit and even some shimmery swimwear, Zac went beyond my highest expectations. Seriously. It’s so beautiful I would sacrifice my light bill to buy everything in the collection. And they’re practically giving the clothes away for prices like $45; it’s unbelievable.
Okay, I know I’m biased when it comes to Zac (I will go on forever about his beautiful Fall 2009 show that my boss gave me her ticket to), but the attention to detail is exquisite in this collection! The uberchic designs, the immaculate lines, the ladylike silhouettes (it will fit your body perfectly), the charming prints, the sexy lipstick red color?? This collection is a must-get. Glamazon stamp of Approval all the way!

Behold the beautiful pieces below and tell us what you have to have when it’s in stores from April 20th to May 30th.


FIRST LOOK! Jil Sander for Uniqlo "+J"


The good news keeps coming. Jil Sander is the latest designer to create an affordable line for a mass retailer with +J, her collection for Uniqlo via Whereas some collections skimp on quality to meet the lower price point, +J is a well-made line of women’s and men’s sweaters, jackets, shirts and jeans. And the prices? $20-155!

I went to the Jil Sander Spring 2009 runway show and was fascinated by the pure austerity of it: the clean lines, neutral hues and understated, elegant designs. J+ gives the Jil Sander lover the same impeccable fit, muted tones and signature minimalist aesthetic for less than a third of the price. And as I’m a huge fan of Uniqlo’s perfectly tailored sweaters and jeans, Jil Sander seems an ideal fit for the retail giant. See Glamazon faves below (I have my eye on that beautifully tailored peacoat) and let us know which looks you snag when it hits stores, October 1st.