Does Beyonce ever take a break? (Aside from the perfect bikini bod shots and bodyguard scuffle in Croatia…lol). The superstar, along with Mom, Tina Knowles, announced the launch of a Spring 2010 daywear collection for House of Dereon today via WWD. The dresses, suits, jackets and jumpsuits are designed for the modern woman whose double-duty wardrobe takes her fashionably from work to dinner. Their first foray into work-appropriate clothing, House of Dereon daywear has a decidedly understated look in comparison to the glitter and glamour of their previous collections.
In my opinion, the clean lines and smart silhouettes mark tremendous growth as a designer for both Tina and Beyonce, whose original House of Dereon casual line left a lot to be desired (and unfortunately, the market sales reflected my sentiment). Tina expects the daywear line to sell better than its predecessor: “With strong trend-driven pieces, affordable prices, blends of sportiness and the strong dichotomy of Beyonce’s viewpoints mixed with mine, the collection is sure to be impactful,” she told WWD.
I’m inclined to think Beyonce could sell a brown paper bag and make it an impactful trend, given the power of her brand! Clearly, Tina agrees: the brand may be expanding to include a jewelry and shoe line. Exciting! I’m a huge fan of Dereon shoes and the shoes Solange and Beyonce wear always become my personal lust-haves.
For now, check out the daywear collection and let me know what you think. And if you love the modern yet timeless pieces, you can purchase them come Spring 2010 at high-end department stores. Are you impressed with the designs? Would you wear them or is Dereon more your style? Are you excited for possible jewelry and shoe lines from House of Dereon?